Privacy Statement

GCE is an international entertainment destination that provides guests access to a wide range of amenities. We collect Personal Information from you to help us manage and improve our operations and offerings.

The types of Personal Information that GCE collects may include, but is not limited to:

• name and address;
• phone number(s);
• e-mail address;
• birthdate;
• gender;
• details of the government-issued identification you provide;
• license plate number;
• your image as a photo and on video surveillance;
• information concerning the offerings that we provide to you such as food, beverage and hotel folio information;
• information disclosed to us by email, text, phone or through any other means;
• details about when and from where you access our website or interact with our advertising applications on third-party websites; and
• any other information described in this Privacy Policy.

In particular, GCE collects the below categories of Personal Information for the following purposes:

• Security: Name, address, phone number, date of birth, gender, driver’s licence number, government identification, passport number, vehicle plate number, vehicle description, video images and photographs – This information is collected in connection with security incidents, investigations, monitoring of potentially illegal or suspicious activity on or around our property, enforcing bans or access restrictions, and compliance with laws applicable to casinos. Such information is used for security purposes, including to enforce bans from our property and to report incidents to law enforcement. In addition, hand and fingerprint scan technology is used to restrict access.
• Contests, Promotions and Registrations: Name, address or email address, telephone number – This information is collected when you register for contests, promotions, newsletters, or services that require registration or subscription, and will be used only for the purpose that it is collected and consistent purposes (e.g., to communicate the results of the contest or provide the requested service). We will not send you electronic advertising or marketing messages without your consent as required by law. If you no longer want to receive e-mail or other mail from us, you can let us know by emailing us at privacy@greatcanadian.com or by using the unsubscribe mechanism that will be included in each electronic message.
• Marketing and Advertising: Name, address, email, date of birth, gender, transaction and playing history – We may use this information to deliver marketing and/or advertising of relevant products, services and offers to you, provide relevant communications and to tailor or exclude you from digital advertising, including through third-party platforms like Meta, and to measure the effectiveness of the advertising we serve you. You may opt out from GCE using your Personal Information to deliver targeted advertising by emailing us at privacy@greatcanadian.com or by contacting customer service at any of our sites. Note that we will only deliver advertising and marketing materials that communicate gambling inducements, bonuses and credits if you have actively opted-in to receiving such advertising and marketing materials, and you may withdraw your consent at any time by emailing us at privacy@greatcanadian.com or by contacting customer service at any of our sites.
• Rewards Program: Name, address, email address, telephone number, gender, date of birth and type of government identification provided – This information is collected when you sign up for a rewards program or subscription service at any GCE properties. This information is collected to offer you rewards in connection with your land-based games or other play and to communicate with you in relation to our rewards program, including by sending you push notifications about your offers (unless you opt out of such notifications). We may also use your Personal Information to customize our rewards to your demographic. You can cancel your rewards membership at any time by speaking with a guest services representative.
• Player Gaming Accounts: Name, address, email address, telephone number, date of birth, country of citizenship, valid government identification, occupation, name of employer, transaction and playing history, payment information, username, password, security questions and answers. This information is collected when you register for a Player Gaming Account with GCE. This information is collected to register a player for an account with GCE, and is intended for, inter alia, the following principle purposes: for the administration of the Player Gaming Account program, to validate transactions, to audit, and maintain a record for reporting (and other) purposes as generally required by our Crown Partners, regulators, PCMLTFA, and to communicate with you in relation to your account.
• Know your Client: Name, address, supporting documentation to verify identification – This information is collected in order for GCE to conduct a ‘know your client’ analysis to verify your identity and prevent fraudulent activity, as required by the PCMLTFA and the regulations under it.
• Feedback, Dispute Resolution and Customer Research: Information submitted by you and telephone recordings – We collect information that you submit to us in connection with your inquiries, complaints and other feedback (e.g., via phone, email, mail, or our website). Such information is used for the purposes of responding to you, resolving a dispute, evaluating, and enhancing our products and services, and for customer research and responsible gaming research purposes. We may also monitor and record phone calls for customer service and training as well as record keeping purposes.
• Employment: Information relevant to employment relationships – This information is collected when you apply for a position (through our website or otherwise) and/or work for GCE and will be used for reasonable purposes related to establishing, managing or terminating the employment relationship.
• Health and Safety: Name, address, and contact information – This information is collected to, amongst others, help prevent the spread of pandemic related viruses in the community and protect the health of our guests. If you are a member of a rewards program, we may also use Personal Information relating to your use of the rewards program in order to determine where you have been inside our properties and inform you of an increased risk of infection (subject to your right to opt out of being contacted by us, which you may exercise by completing the opt-out notice located at the Security Desk).
• Compliance with Laws: We may also collect and use your Personal Information as authorized or required under Applicable Law.

Additional purposes for which our Personal Information may be collected with your consent:

• enabling us to improve our products and services;
• managing our relationship with you to provide the experience and services that you have requested;
• enabling us to offer gift cards;
• other reasonable purposes that you are informed of and consent to.

If we use your Personal Information to make a decision that directly affects you, we will make commercially reasonable efforts to ensure that such information is accurate, complete and up-to-date.